Automating Lead Capture with AI Chatbots
The Challenge
A growing real estate agency was losing potential clients every day due to a lack of real-time engagement on their website. Here's what they were facing:
Website visitors bounced before filling out contact forms, even when browsing high-value listings.
Sales reps were buried in repetitive queries, unable to focus on serious buyers.
There was no system in place to engage customers instantly or capture their information during off-hours.
Hiring more staff was not financially viable and building a custom chatbot seemed too complex and expensive.
They needed a fast, intelligent, and scalable solution that worked without adding to the team’s workload or requiring technical skills.
Our Strategic Approach
When the agency reached out to Infincy, we crafted a no-code, AI-powered lead capture system that started working within 48 hours. Here's what we did:
1. AI Chatbot Setup Human-Like, Brand-Aligned
Built not as a generic plugin, but as a custom-built assistant. This include
- Trained for FAQs: The chatbot was tailored to answer common questions about listings, pricing, location, and financing.
- Behavior-Based Triggers: It launched intelligently — e.g., when users spent time on listings or revisited key pages.
- On-Brand Tone: Conversational flows were crafted to feel natural, helpful, and aligned with the agency’s voice.
All launched within 48 hours , no coding required.
2. AI-Powered Priority Tagging
We replaced static forms with a dynamic, AI-led conversation flow.
- Interactive Questions: Users were guided with friendly prompts like, “What kind of property are you looking for?”
- Smart Logic: The chatbot adapted questions based on responses to stay relevant and concise.
- Context-Rich Leads: It collected useful data like location, budget, and buyer type, making every lead more qualified.
This created a smoother experience and boosted lead quality instantly.
3. CRM Integration & Real-Time Alerts
We ensured every lead flowed straight to the sales team, fast and ready to convert.
- Instant Notifications: New leads triggered real-time alerts via email and mobile.
- Auto-CRM Sync: Data was automatically added to the CRM, no manual entry, no errors.
- Lead Tagging: Buyer intent was categorized (e.g., “Investor”, “Urgent”) to help prioritize high-potential contacts.
The team could now respond faster and smarter, leading to better conversion rates.
Transformative Results
In just 30 days, the impact was both measurable and transformational:
🚀 3x More Leads Captured Without Additional Marketing Spend
Within the first 30 days, lead volume more than tripled, all without spending a single rupee extra on ads or promotions.
The AI chatbot was now converting existing traffic into warm leads, unlocking revenue potential the agency didn’t even realize was being lost.
⏰ 24/7 Customer Engagement, Always On, Always Ready
Unlike the sales team, the chatbot never sleeps. It responded to inquiries in real-time 24/7
- Higher customer trust and satisfaction.
- More conversions from visitors outside of regular business hours.
- A reputation for being “responsive and attentive”.
📉 45% Reduction in Manual Workload for Sales Team
By automating repetitive FAQs and basic lead qualification, the chatbot slashed the team’s workload.
This meant:
- Sales reps spent more time closing deals instead of chasing leads.
- New staff hiring was postponed, the chatbot handled the initial touchpoints effortlessly.
- Internal morale improved, as the team focused on what they do best: selling homes.
📈 2x Higher On-Site Engagement & Lower Bounce Rates
With the chatbot proactively reaching out, users stayed longer, clicked deeper, and engaged more:
- Bounce rate on key pages dropped significantly.
- Engagement time increased by over 50%, signaling stronger buyer interest.
- More users explored additional listings and signed up for alerts, driven by the chatbot’s friendly nudges.
In Their Words
Kunal Mehta
Co-Founder, UrbanNest Realty (Name anonymized for privacy)
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